The Clean Hippie

Seeking the sustainable life in New York City

Food Washing: Like Greenwashing, but grosser June 22, 2010

Have you read In Defense of Food yet? If you have, then you know the injecting Froot Loops with calcium and vitamin D doesn’t do bumpkus for your health. I mean, that should be obvious. But apparently it doesn’t take much to convince people that it’s OK to feed their kids sugary cereal and Wonder Bread for every meal.

The healthiest and happiest people know that in order to get your vitamins in minerals, you should just go ahead and eat whole foods: fruit and vegetables, whole grains, fish, and humanely-raised meat. Science doesn’t fully understand how vitamins nutrients interact to help or hinder each other within the body. So pulling out one vitamin and saying it might prevent cancer is like saying holding hands and singing kumbaya might prevent a war.

Tell that to the food industry. Now that people are starting to become dimly aware that you need to eat healthy to lose weight, food companies are flailing about, trying to make their crap offerings appear not-so-bad. According to this post on ecosalon, there is nothing to prevent a packaged food brand from making all sorts of crazy claims. Do women actually believe Crystal Light will boost immunity. Guess what drains your immunity? Chemically derived sugars. Wait, isn’t that what Crystal Light is made of?

Ok, sorry. I’m being harsh. Sometimes we just want an excuse to eat what we want to eat. You better believe that if Reese’s said “Made with Real Peanuts!” I would be like, “Hell yeah, that counts as my vegetable for the day!” But still, I think we should be aware of what kind of messages are being used to manipulate us.

Read the post for more goodies like:

  • “Lightly sweetened Frosted Mini Wheats, which are 20% sugar by volume
  • Healthy Choice minestrone soup, which is only “healthy” if you eat half a cup, their recommended serving size. The actual bowl is twice that, and packs a huge punch of sodium.
  • Rice Krispies boost immunity. Really Kellogg’s?

The FDA has only gone as far as to send warning letters to some of the offending parties. In absence of any sort of regulation, I’ve given you a five step process for sorting through the claims of food manufacturers.

1. Read all labels carefully. Keep a look out for claims like “reduces risk of cancer,” “lowers cholesterol,” “weight challenge,” or anything similar.

2. Laugh heartily.

3. Set box back down, walk to the outside aisles of your grocery store.

4. Fill bags with fruit, vegetables, bulk grains,  and freshly butchered cuts of lean meat.

5. Go cook something. Anything. Stick a potato in the oven with olive oil. Throw some brown rice in a pot with soy sauce and chopped onions and carrots. Whatever, just don’t believe a word of what those fools tell you.